# AIP-13: Expansion of Marketing Fund Allocation for AITV Growth Campaigns **URL:** \ **Category:** Governance\ **Created:** [November 26, 2025, 7:11pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77 "2025-11-26T19:11:19Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![anita](https://avatars.discourse-cdn.com/v4/letter/a/49beb7/32.png) [@anita](https://forum.aitv.gg/u/anita)\ **Post date:** [November 26, 2025, 7:11pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/1 "2025-11-26T19:11:19Z")
# AIP-13: Expansion of Marketing Fund Allocation for AITV Growth Campaigns ```auto AIP-number: 13 title: Expansion of Marketing Fund Allocation for AITV Growth Campaigns author: Anita (@anita), Jelli (@dOrgJelli) status: Voting created: 2025-11-20 ``` ## 🧾 Simple Summary This proposal requests approval to allocate an additional **10 Million $AITV tokens** and **$200,000 in stablecoins** to the existing marketing / growth fund. The expanded budget will empower the marketing team to execute KOL-influencer campaigns, ecosystem co-marketing, user-reward programs, and adjacent-ecosystem airdrop initiatives — driving awareness, user acquisition and network effects for the AITV ecosystem. * * * ## 🔍 Motivation The AITV DAO’s mission is to build a vibrant, growing ecosystem of token holders, users, and partner projects. While a prior marketing budget was approved and some work delivered, recent benchmarks and competitive positioning show that: - To meaningfully scale user-acquisition we require a larger and more flexible budget for KOLs/influencers, ads, cross-ecosystem activations and campaigns. - Adjacent-ecosystem airdrops (to users of other protocols/chains) are increasingly a proven channel for new users. - The prior marketing appropriation is nearing exhaustion or lacks the broad mandate needed for next-phase growth. - Providing a clearly-mandated, DAO-governed marketing fund will: (a) accelerate growth, (b) improve transparency via reporting, (c) safeguard treasury funds through defined controls. Thus this proposal is necessary to scale growth, improve competitive positioning, and ensure the marketing team has the resources and governance framework to execute effectively. * * * ## ⚙ Specification **Marketing Fund Expansion** - Allocate **10 Million $AITV tokens** and **$200,000 in stablecoins** (USDC/USDT) to the dedicated “AITV Marketing Fund”. - The fund is controlled via the Marketing Fund’s multisig wallet. - The marketing team may deploy tokens across the following channels: 1. **KOL / Influencer Campaigns** – Agreements with influencers on X / YouTube / TikTok to promote AITV. 2. **Co-marketing & Partnerships** – Joint campaigns with adjacent ecosystems/protocols to tap new user-pools. 3. **User Reward Programs** – Onchain quests, referral campaigns, staking/locking rewards, meme contests, campaign bounties. 4. **Adjacent-Ecosystem Airdrops** – A portion of tokens dedicated to airdrop campaigns targeting users of partner or adjacent ecosystems. **Term & Review** _The fund will be authorized for a_ **6-month period** (or until tokens are exhausted). At end of the term the DAO will review impact, ROI and consider renewal. **Transaction Flow** - Upon approval, the DAO treasury will transfer the allocated tokens and stablecoins to the marketing multisig wallet. - The multisig will execute subsequent payments/invoices for campaigns. * * * ## 💡 Rationale **Why this design?** - We adopt a sub-fund structure (Marketing Fund) under DAO governance rather than ad-hoc spends. This aligns with best practices seen in other DAOs (see links below). - A broad mandate covers KOLs, co-marketing, rewards, and adjacent-ecosystem airdrops, providing flexibility. - A defined term and review cycle ensures accountability and future renewal decisions. **Precedent & community feedback** - Community previously approved a marketing budget under the [AIP-7 DAO Proposal](https://forum.aitv.gg/t/aip-7-2025-q4-marketing-budget/46). - Builds on feedback emphasising “more aggressive growth” and “expanded user acquisition”. - We reference successful precedent DAOs: - [Arbitrum: “Establish a Short-Term Marketing Program”](https://forum.arbitrum.foundation/t/non-constitutional-establish-a-short-term-marketing-program/23814) - [K9 Finance: “Establishment of K9 Marketing DAO Sub-DAO”](https://forum.k9finance.com/t/establishment-of-k9-marketing-dao-sub-dao/401) - [Compound DAO: “Draft for Compound Growth Program”](https://www.comp.xyz/t/draft-for-compound-growth-program/4582) - [DappRadar: “DCP-21: Ecosystem Growth Marketing for RADAR”](https://forum.dappradar.com/t/dcp-21-ecosystem-growth-marketing-for-radar/1397) * * * ## 📤 Transaction Details (if applicable) Transfer: Treasury (AITV DAO multisig) → Marketing Fund multisig of **10 Million $AITV tokens** and **$200,000 in stablecoins**. * * * ## 📅 Snapshot Link (after forum phase) [https://snapshot.box/#/s:aitv.eth/proposal/0xfc474fbeaa659a19fa4b93805a4aed44c3b114d5c21d5ee8fad6b8470c683b58](https://snapshot.box/#/s:aitv.eth/proposal/0xfc474fbeaa659a19fa4b93805a4aed44c3b114d5c21d5ee8fad6b8470c683b58) ---
**Author:** ![Ebukajohnpaul](https://avatars.discourse-cdn.com/v4/letter/e/848f3c/32.png) [@Ebukajohnpaul](https://forum.aitv.gg/u/Ebukajohnpaul)\ **Post date:** [November 27, 2025, 6:48pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/2 "2025-11-27T18:48:18Z")
This would be great, it will help in expanding aitv by creating awareness to many people ---
**Author:** ![Kenneth\_ugbaja27](https://avatars.discourse-cdn.com/v4/letter/k/b9e5f3/32.png) [@Kenneth\_ugbaja27](https://forum.aitv.gg/u/Kenneth_ugbaja27)\ **Post date:** [November 27, 2025, 7:45pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/3 "2025-11-27T19:45:29Z")
This is a superb way to promote Aitv, and I would be happy to help and join. ---
**Author:** ![GLORYARMADAS](https://avatars.discourse-cdn.com/v4/letter/g/6de8d8/32.png) [@GLORYARMADAS](https://forum.aitv.gg/u/GLORYARMADAS)\ **Post date:** [November 27, 2025, 10:14pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/4 "2025-11-27T22:14:17Z")
token promotion is important, i think this is another welcoming development again great move by the team ---
**Author:** ![Ruthalexes](https://avatars.discourse-cdn.com/v4/letter/r/e19adc/32.png) [@Ruthalexes](https://forum.aitv.gg/u/Ruthalexes)\ **Post date:** [November 28, 2025, 9:26am UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/5 "2025-11-28T09:26:07Z")
I really cannot wait to experience the end of wave 2. This is a great project and I hope we continue to grow. ---
**Author:** ![Krypto](https://avatars.discourse-cdn.com/v4/letter/k/7ea924/32.png) [@Krypto](https://forum.aitv.gg/u/Krypto)\ **Post date:** [November 28, 2025, 10:08am UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/6 "2025-11-28T10:08:21Z")
Indeed, I am really impressed with the team and what the project really has to offer. This gives $AITV the room to spread more awareness to the community letting people know it’s worth. Great job 👍🏾 ---
**Author:** ![SHESHI](https://avatars.discourse-cdn.com/v4/letter/s/d2c977/32.png) [@SHESHI](https://forum.aitv.gg/u/SHESHI)\ **Post date:** [November 28, 2025, 12:22pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/7 "2025-11-28T12:22:16Z")
This will be great for the growth of AITV ecosystem, impressive move indeed. ---
**Author:** ![MaxGraf](https://avatars.discourse-cdn.com/v4/letter/m/5f9b8f/32.png) [@MaxGraf](https://forum.aitv.gg/u/MaxGraf)\ **Post date:** [November 28, 2025, 12:40pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/8 "2025-11-28T12:40:02Z")
A terrible idea to give AITV token to Kols, as it will lead to a high token inflation. Give them USDT only ---
**Author:** ![Dhann2](https://avatars.discourse-cdn.com/v4/letter/d/df788c/32.png) [@Dhann2](https://forum.aitv.gg/u/Dhann2)\ **Post date:** [November 28, 2025, 11:19pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/9 "2025-11-28T23:19:38Z")
This would be soo nice ---
**Author:** ![AhoyGodSon](https://yyz2.discourse-cdn.com/flex028/user_avatar/forum.aitv.gg/ahoygodson/32/41_2.png) [@AhoyGodSon](https://forum.aitv.gg/u/AhoyGodSon)\ **Post date:** [December 1, 2025, 5:54pm UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/10 "2025-12-01T17:54:21Z")
This is super cool what I think it will be nice giving them usdc rather than giving them aitv token because they would dump heavily IMO . ---
**Author:** ![drummer](https://avatars.discourse-cdn.com/v4/letter/d/6bbea6/32.png) [@drummer](https://forum.aitv.gg/u/drummer)\ **Post date:** [December 7, 2025, 5:46am UTC](https://forum.aitv.gg/t/aip-13-expansion-of-marketing-fund-allocation-for-aitv-growth-campaigns/77/11 "2025-12-07T05:46:16Z")
Give them usdc, not aitv