AIP-13: Expansion of Marketing Fund Allocation for AITV Growth Campaigns
AIP-number: 13
title: Expansion of Marketing Fund Allocation for AITV Growth Campaigns
author: Anita (@anita), Jelli (@dOrgJelli)
status: Voting
created: 2025-11-20
Simple Summary
This proposal requests approval to allocate an additional 10 Million $AITV tokens and $200,000 in stablecoins to the existing marketing / growth fund. The expanded budget will empower the marketing team to execute KOL-influencer campaigns, ecosystem co-marketing, user-reward programs, and adjacent-ecosystem airdrop initiatives — driving awareness, user acquisition and network effects for the AITV ecosystem.
Motivation
The AITV DAO’s mission is to build a vibrant, growing ecosystem of token holders, users, and partner projects. While a prior marketing budget was approved and some work delivered, recent benchmarks and competitive positioning show that:
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To meaningfully scale user-acquisition we require a larger and more flexible budget for KOLs/influencers, ads, cross-ecosystem activations and campaigns.
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Adjacent-ecosystem airdrops (to users of other protocols/chains) are increasingly a proven channel for new users.
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The prior marketing appropriation is nearing exhaustion or lacks the broad mandate needed for next-phase growth.
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Providing a clearly-mandated, DAO-governed marketing fund will: (a) accelerate growth, (b) improve transparency via reporting, (c) safeguard treasury funds through defined controls.
Thus this proposal is necessary to scale growth, improve competitive positioning, and ensure the marketing team has the resources and governance framework to execute effectively.
Specification
Marketing Fund Expansion
- Allocate 10 Million $AITV tokens and $200,000 in stablecoins (USDC/USDT) to the dedicated “AITV Marketing Fund”.
- The fund is controlled via the Marketing Fund’s multisig wallet.
- The marketing team may deploy tokens across the following channels:
1. KOL / Influencer Campaigns – Agreements with influencers on X / YouTube / TikTok to promote AITV.
2. Co-marketing & Partnerships– Joint campaigns with adjacent ecosystems/protocols to tap new user-pools.
3. User Reward Programs – Onchain quests, referral campaigns, staking/locking rewards, meme contests, campaign bounties.
4. Adjacent-Ecosystem Airdrops – A portion of tokens dedicated to airdrop campaigns targeting users of partner or adjacent ecosystems.
Term & Review
The fund will be authorized for a 6-month period (or until tokens are exhausted). At end of the term the DAO will review impact, ROI and consider renewal.
Transaction Flow
- Upon approval, the DAO treasury will transfer the allocated tokens and stablecoins to the marketing multisig wallet.
- The multisig will execute subsequent payments/invoices for campaigns.
Rationale
Why this design?
- We adopt a sub-fund structure (Marketing Fund) under DAO governance rather than ad-hoc spends. This aligns with best practices seen in other DAOs (see links below).
- A broad mandate covers KOLs, co-marketing, rewards, and adjacent-ecosystem airdrops, providing flexibility.
- A defined term and review cycle ensures accountability and future renewal decisions.
Precedent & community feedback
- Community previously approved a marketing budget under the AIP-7 DAO Proposal.
- Builds on feedback emphasising “more aggressive growth” and “expanded user acquisition”.
- We reference successful precedent DAOs:
Transaction Details (if applicable)
Transfer: Treasury (AITV DAO multisig) → Marketing Fund multisig of 10 Million $AITV tokens and $200,000 in stablecoins.
Snapshot Link (after forum phase)