AIP-Draft: 2025 Q4 Marketing Budget
AIP-number: <to be assigned when moved to phase 2>
title: 2025 Q4 Marketing Budget
author: Anita
status: Draft
created: 2025-10-07
Simple Summary
This proposal requests approval for the 2025 Q4 Marketing Budget totaling $100,000 USD and 300,000 $AITV.
The goal is to fund strategic marketing activities throughout Q4 — the most impactful quarter of the year for us — to expand awareness, attract new users, and strengthen AITV’s ecosystem visibility.
Motivation
Q4 is the most critical marketing period for AITV in 2025, aligning with high engagement cycles, industry events, and campaign opportunities leading into the new year.
This budget ensures the DAO continues consistent marketing momentum without reducing financial runway or sustainability. The goal is to maximize the success of upcoming launches, updates, and partnerships that will drive network expansion.
Key motivations include:
- Capitalizing on high visibility during Q4 to drive growth.
- Supporting ongoing partnerships with marketing agencies.
- Rewarding community participation through $AITV-based incentives.
- Increasing AITV brand exposure via digital ads, events, and creator collaborations.
The proposed spend maintains our average 2025 monthly spend ($33k/month) and remains well within sustainable runway limits.
Specification
The total budget of $100,000 USD + 300,000 $AITV will be allocated as follows:
| Category | Allocation (USD) | Allocation ($AITV) | Description |
|---|---|---|---|
| Agencies | $69,000 | – | Retainers and deliverables for core marketing partners executing digital campaigns, PR, and growth initiatives. |
| Rewards | $3,000 | 300,000 $AITV | Community incentives, engagement programs, and loyalty rewards. |
| Ads | $6,000 | – | Paid media across key channels (Google, X, YouTube, Meta) to drive user acquisition. |
| Events | $5,000 | – | Sponsorships, booths, or side-events at relevant Web3 and AI conferences. |
| Assets | $12,000 | – | Creative production, design, and content assets for campaigns. |
| Creators | $5,000 | – | Collaborations with influencers and content creators to expand audience reach. |
Total: $100,000 USD + 300,000 $AITV
Payments will be distributed monthly across Q4 (October–December) to maintain steady operational efficiency and spending cadence.
Rationale
This proposed allocation continues AITV DAO’s established marketing strategy, emphasizing balanced, high-impact spending.
Why this design:
- Keeps marketing momentum consistent with prior quarters.
- Aligns with the average historical spend of $25k–$50k/month.
- Focuses on the channels and partnerships that have demonstrated measurable ROI.
- Incentivizes community participation via $AITV rewards, supporting ecosystem engagement.
Alternatives considered:
- Deferring Q4 campaigns to preserve treasury — rejected due to opportunity cost during the most visible quarter.
- Reducing agency spend — not viable without undermining strategic campaign execution.
Transaction Details
This proposal, if approved, will authorize the transfer of $100,000 USD and 300,000 $AITV from the AITV DAO Treasury to designated multisig wallets managed by the Core Marketing Workstream for operational deployment during Q4 2025.
Funds will be distributed according to the table in the Specification section, following DAO-approved internal accounting and reporting standards.
Snapshot Link (after forum phase)
To be added after the 3-day forum discussion period.